4 genius advertising ideas to improve your business performance
Want to take your advertising to the next level? Then, it’s time to think outside the box and “wow” your customers with something truly unique.
These days, advertising is more than just billboards and radio ads. Customers are responding to new and improved advertising mediums like YouTube, social media advertisements on Facebook, and creative ads out in the real world.
If you need some fresh advertising ideas for your business, you’ve come to the right place. At Sign Up Fleet, we love helping business owners bring their advertising ideas to life, and we’re always happy to provide inspiration.
#1. Advertise on the go
Your advertising doesn’t have to be stagnant or stationary. In fact, you can take your advertising on the road and spread brand awareness everywhere you go!
Unique vehicle signage can have a huge impact on your brand awareness. It’s interesting, eye-catching, and can make a lasting impression on other road users. There are literally thousands of opportunities each day to make an impact.
Image: Based on statistics from McCrindle Research
The trick is to create a memorable design to make a statement about your business.
Take All Sports Mobile Embroidery, who we recently worked with.
Rather than opting for block colours or a simple logo, the business owner got creative with their van wrapping and designed what looks like an optical illusion! With high-quality photography of embroidered soccer boots and clever use of depth, All Sports Mobile Embroidery created a mobile billboard for their business.
Similarly, Crust Gourmet Pizza Bar got in touch with us to improve their vehicle signage and advertising. With the vibrant ingredients of their pizza and the unique design of their logo, Crust Pizza was able to make a delicious statement about their business!
For some perspective, one vehicle wrap can make up to 70,000 impressions daily, so this one-time branding investment is well worth it!
While Sign Up Fleet specialises in vehicle signage and branding, there are plenty of other creative advertising methods businesses can explore. The following examples showcase unique ways brands have made an impact through billboards, ambient advertising, and digital campaigns—though Sign Up Fleet does not provide these services, they serve as great inspiration for thinking outside the box.
#2. Think outside the box (or rectangle) with billboards
Image: My Modern Met
Thinking of setting up some billboards to spruik your business?
If so, try to think outside the box.
Anyone can erect a billboard on the side of the road or a building, and according to recent statistics from Billboard Australia, 57% of Australians see billboards every day (or several times a week). With this in mind, it’s important to make your advertising ideas unique to stand out.
For example, the team from Law & Order set up a billboard on the side of a building in New Zealand. Rather than a standard rectangular billboard, they set up a spotlight to make it look like the interrogator was shining a light into the suspect’s face.
Extending the interrogator’s arm beyond the billboard created some fascinating depth – it most certainly had an impact!
Image: My Modern Met
McDonald’s also added an alternative twist to its billboard advertising. Using a giant metal “M,” they turned their billboard into a sundial!
#3. Take advantage of your surroundings
Image: AdWiz
Sometimes, you need to advertise where people least expect it. It’s a surefire way to get your audiences’ attention, so take a look at your surroundings and think about how you can make a statement there.
Take Hot Wheels, for example. Rather than opting for a traditional billboard, the brand set it up on a bridge over a busy metropolitan street. The design makes it look like the cars are a young boy’s Hot Wheels.
Image: Bored Panda
Likewise, Panasonic took some inconvenient telephone wires and turned them into an advertising opportunity for their nose hair trimmers. The result is humorous, eye-catching, and absolutely memorable for potential customers.
Once again, McDonald’s advertising team nailed their advertising by taking advantage of their surroundings. Using the stripes of a pedestrian crossing in the US, McDonald’s painted a vibrant packet of fries on the road. It’s hard to ignore the recognisable shape, colours, and logo, whether looking down from an office building or crossing the street.
#4. Get things moving with engaging YouTube video ads
The world watches over one billion hours of YouTube videos daily. Your customers flock to YouTube for content, and the rule of advertising is always to be where your customers are!
The best thing about YouTube ads is that they cost mere cents per view, so a single investment in high-quality video content for your business could save you thousands in the long run.
For example, see the Old Spice ad above. It works for television and YouTube alike – running for just 32 seconds, it’s funny, punchy, and gets straight to the point.
A clever idea, a sense of humour, and eye-catching products and services can make something impactful for YouTube.
Share your advertising ideas with us and make them come to life!
At Sign Up Fleet, we’re committed to getting your business seen. We specialise in car signage and vehicle signwriting, ensuring your business car, van, caddy, or truck makes an impact everywhere you go.
We have talented graphic designers on hand who can help bring your business branding ideas to life. All you need to do is get in touch and tell us more about your needs and ideas. We can create outstanding advertising for your business to take with you on the road.
Contact the team from Sign Up Fleet for a free quote on your business’ vehicle signage today!