Does vehicle advertising really work?

Considering vehicle advertising for your business, but not sure if it’ll actually work? Here at Sign Up Fleet, we’ve wrapped thousands of cars, trucks, vans and other vehicles throughout Sydney, and we’ve seen the incredible impact vehicle advertising can have on a local business.

For one, car wrap advertising will make your fleet stand out. When people are driving, they are also thinking about other things they need to do. With signage or a wrap on your car, customers will see it and call you first. It’s a 24/7 mobile advertisement.

Plus, there are a wide range of other benefits for your business: 

• Stand Out 24/7
  Car wraps turn your fleet into a mobile advertisement that works around the clock. People are constantly on the move, and your wrapped vehicle will grab their attention when they need it most, making your business the first one they think of.

• Affordable Solution
  Wraps are an affordable alternative to custom paint jobs and other high-cost advertising methods, such as billboards. Once the wrap is on, it’s easy to change when the time comes, without breaking the bank.

• Impressive Return on Investment
  Over $120,000 worth of free advertising per vehicle! Sounds too good to be true? Well, it isn’t. And Sign Up Fleet can show you how. By simply investing in wrapping or partially wrapping your vehicle and, according to a 3M study, this could generate about $130,000 in advertising value over a four-year period—a significant return on investment. In fact, based on this analysis, the signage should pay for itself within the first two months!

• Massive Exposure
  You won’t find a promotion that gives you the amount of exposure vehicle wraps do, especially if your team is always on the road. A one-time expense for a vehicle wrap will rake in thousands of impressions every day for the foreseeable future. Did you know that a vehicle travelling to and from work each day in one of the major capital cities in Australia will be seen by between 20,000 and 30,000 people per day? Assuming average driving rates, a wrapped vehicle will receive over six million views a year. Did you know that a vehicle travelling to and from work each day in one of the major capital cities in Australia will be seen by between 20,000 and 30,000 people per day? Assuming average driving rates, a wrapped vehicle will receive over six million views a year.

• Quick and Convenient
  Vehicle wraps are a fast and hassle-free solution compared to custom paint jobs. Instead of losing your fleet for several days, wraps can be applied in just a few hours, minimising downtime and maximising efficiency.

Like the sound of car wrap advertising? In this article, we share three tips on how to nail your vehicle advertising from day one and see the best possible return for your business. Read on.

#1. Less is more

The design process for creating signage or a wrap on a fleet vehicle is different from a brochure or online banner. The design should frame your company name and create a natural resting point for the eye which amplifies the visual impact of your company logo and contact information.

A designer that specialises in car wraps and fleet signage like Sign Up Fleet will allow for the contours in the panels and maximise the space by avoiding door handles and windows. Get in touch — we can guarantee a smooth, seamless finish that looks a million bucks.

#2. Colours matter

Your brand is more than just the company logo. Your brand is how existing and potential customers perceive your business and the colours that you use have a big influence on their opinions.

For some perspective, colour can improve brand recognition by up to 80% and 33% of the world’s top brands utilise the colour blue (think Facebook, Twitter, Visa). 

In our experience, vehicle wraps and signage should use the colours from your logo in a positive way and leave enough white space to provide a clean, modern look. Plus, all text should contrast against its background so potential customers can easily read your contact information. 

#3. Go simple or go creative

Whether you choose a simple or creative design is entirely up to your marketing strategy and campaign objectives. If you’re launching a new product, for example, and using your fleet cars as part of a campaign, a full wrap with eye-catching creative will definitely work in your favour. 

Alternatively, if your objective is to be seen in your local community or advertise your business while on the go, a simple design with your logo, phone number and website will be enough to get the word out.

Contact Sign Up Fleet for high quality vehicle advertising and car wraps in Sydney today

At Sign Up Fleet, we’ve helped many businesses find new customers and remind existing ones that they are still providing great service.

To find out more call us on 1300 982 784 or email us at enquiries@signupfleet.com.au.