Hitachi Construction Machinery
When Hitachi Construction Machinery Australia approached us to manage the fleet signage rollout for their vehicles, we knew this project would be a fantastic opportunity to showcase our expertise in branding for the construction industry.
With an interstate fleet of over 60 vehicles requiring professional, high-quality signage, this project needed to reflect Hitachi Construction’s reputation for excellence, reliability, and innovation in construction machinery.
A collaborative approach to design
Our in-house design specialists collaborated closely with their marketing department to ensure the rollout met Hitachi Construction Machinery Australia’s expectations. Together, we explored multiple design options, balancing aesthetic impact with efficiency to align with their timeframe and budget.
The designs needed to communicate Hitachi’s global leadership in the construction and mining industries while showcasing the diverse range of machines they produce, from rigid dump trucks and wheel loaders to their flagship excavators.
The vehicle wraps were designed with clients and customers in mind, focusing on precision and attention to detail.
The final designs featured enlarged images of Hitachi’s iconic construction machinery and bold logos and text highlighting their power, performance, and cutting-edge technology. These graphics elevated the vehicles’ professional appearance and served as mobile advertisements for Hitachi’s comprehensive range of solutions for the construction and mining sectors.
Premium materials for maximum impact
To ensure durability and a flawless finish, we used premium Avery Dennison vehicle wrapping film, which was digitally printed with the custom designs. The wraps were then gloss laminated to provide UV protection, ensuring the graphics maintain their vibrant appearance over time, even in Australia’s harsh environmental conditions.
Vinyl text and logos were precisely cut from Avery Dennison coloured films, adding dimension and contrast to the overall design.
These high-quality materials were chosen to align with Hitachi’s commitment to reliability and excellence, mirroring the same standards found in their machines. The result was a series of visually stunning vehicles representing the brand’s leadership in the global construction industry.
Nationwide installations with minimal downtime
One of the challenges of this project was the fleet’s interstate nature, which required installations in multiple locations across Australia, including South Australia, Tasmania, and other states. To address this, we leveraged our national network of accredited installers, ensuring consistent quality and precision regardless of location.
Our team worked meticulously to complete the installations quickly and efficiently, minimising the fleet’s off-road time. This approach was particularly important for Hitachi Construction Machinery Australia, as its vehicles play a critical role in supporting operations and maintaining its services to clients across industries such as mining, quarrying, and general construction.
The role of fleet branding in the construction industry
In competitive industries like construction and mining, effective fleet branding is more than just a marketing tool—it’s a way to establish trust, build connections, and showcase expertise. For Hitachi Construction Machinery, its branded vehicles now serve as mobile ambassadors, demonstrating its pride in the range of equipment it offers and the industries it supports.
From excavators designed for maximum efficiency to wheel loaders that deliver exceptional performance, Hitachi’s machines are known for meeting the demands of diverse projects. Fleet branding ensures these qualities are communicated wherever their vehicles operate.
Building partnerships for the future
At Sign Up Fleet, we specialise in delivering tailored fleet branding solutions that align with the unique needs of our clients. Our ability to manage projects of this scale, from design to installation, ensures a seamless experience for companies like Hitachi Construction Machinery Australia.
Our services are designed to provide:
- Customised designs that capture your brand’s identity and message.
- Premium materials for long-lasting results, even in harsh conditions.
- Nationwide support, with installations carried out by a network of accredited professionals.
- Efficient processes to minimise downtime and keep your fleet on the road.
Contact us today if you’re ready to elevate your fleet’s visibility and showcase your brand to the world. Let us help you create a branding solution that aligns with your goals and sets you apart in the market.
