Case Study

Whiddon Group

Whiddon Group

When the Whiddon Group, a leading provider of community care and aged care services across Australia, needed a reliable partner to brand its fleet of buses and work vehicles, it turned to Sign Up Fleet. As a trusted one-stop shop for fleet vehicle branding, we were ready to deliver a seamless experience that aligned with its vision and expectations.

A clear vision for consistent branding

The Whiddon Group sought to enhance its fleet’s visibility in the community while ensuring a cohesive and professional appearance that represented its trusted reputation in aged care. Our design team worked closely with them to transpose its brand across its entire fleet, creating designs that showcased the organisation’s values and identity.

To eliminate uncertainty, we provided a detailed visual representation of how the Whiddon Group’s branding would look on each vehicle. This upfront approach ensured no surprises, and the final outcome matched their expectations.

Customised designs for metro and regional vehicles

The project included a mix of buses and general work vehicles operating in metropolitan and regional areas. To create a unified yet tailored look, we used a selection of lifestyle images and clever applications of the Whiddon Group branding elements. The result was a consistent theme across the fleet with subtle differences that distinguished metro vehicles from their regional counterparts.

For example, metro vehicles featured branding with a sleek, modern edge, reflecting the dynamic environment of city areas. Meanwhile, regional vehicles were designed with a more community-oriented feel, appealing to the values and expectations of clients and drivers in those areas.

Premium materials for durability & functionality

To ensure the fleet branding stood the test of time, we used quality materials, including Avery Dennison vehicle wrapping vinyl, known for its durability and superior finish.

One-way vision films were applied to all glass panels, enabling clear visibility for drivers and clients while maintaining the integrity of the overall design. These materials provided a professional look and ensured functionality and safety.

Seamless installations across Sydney & regional NSW

The installations were carried out at our Sydney-based workshops, while regional installations were managed through our trusted network of accredited installers. This combination of centralised and regional support allowed us to complete the project efficiently without disrupting the Whiddon Group’s operations.

Our team’s expertise and attention to detail ensured that every vehicle was branded to the highest standard, regardless of location. This flexibility is a cornerstone of Sign Up Fleet’s services, enabling us to meet the diverse needs of organisations with fleets operating across both metro and regional areas.

A result that delivers on expectations

The final branded fleet perfectly matched the Whiddon Group’s identity and values. The designs elevated their visibility, instilling a sense of trust and professionalism wherever their vehicles travelled.

For aged care providers, fleet branding is more than just a marketing tool—it’s a way to connect with local families and convey the organisation’s commitment to quality care. The Whiddon Group’s fleet now serves as a powerful extension of its brand, reflecting its dedication to the wellbeing of local residents and excellence in aged care services across Australia.

Why choose Sign Up Fleet?

We specialise in transforming fleets into mobile ambassadors for your brand. From design to installation, we provide a fast, professional, and reliable service that ensures every detail aligns with your vision.

Our tools, expertise, and commitment to quality make fleet branding easy and stress-free. With proven solutions for metro and regional clients, we support your goals and deliver results that exceed expectations. Contact us for a free quote today!

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